Expresso Experience
Testimonial
db's Medical Rants
Expresso fitness – my exercise obsession
"Each day on the bike I am competing with myself, trying to improve. The Expresso web site provides data that enables you to chart your progress. I know my speed on each course in the past, and even can race the "ghost" of my previous best ride on that course to gauge my progress."
Dr. Robert M. Centor
Each layer of Expresso Triad adds a different dimension to the rider experience.
The total system creates a whole different level of fitness experience, providing significant benefits for riders and owners.
Expresso Triad
Engage
Expresso engages riders' mind during rides and utilizes power of mind to make every ride a great workout!
When we select a tour or a game, we have a set-goal and know there is a finish line. It helps us complete what we plan to complete. Even when it's hard, it helps us maintain the goal in sight and makes us think "let's finish this hill" or "let's just reach to that curve", instead of 14 minutes to go. The virtual terrain and automatic resistance control help us push harder. Personalized Pacer allows us to ride along with an ideal companion we want to ride with every time. We naturally push harder when we see virtual riders in front of us or pass us. Chases help us become time-sensitive and make exercise efficient.
After all, it's fun! It makes us want to come back for more.
Reinforce
Expresso "Reinforce" extends rider engagement from each session to long-term and reinforces riders' fitness success.
By seeing a Ghost rider on a tour, daunting task of improving own fitness level becomes an exciting race. Ghost gives us real-time feedback during ride, and helps us focus on doing our best on a task at hand - the current ride. When we see a Ghost rider in front of us, we naturally push harder. As a result, we improve our fitness level over time.
By seeing a remaining mileage towards the next Expresso Trophy each time we ride, we know we are making a good progress. Expresso helps us believe achieving the next goal is a matter of time, and the belief gives us motivation and power to keep exercising.
Expresso offers many more features that help us visualize our progress and achievements over time.
Connect
Expresso "Connect" adds interpersonal elements to the interactive experience. It turns individual workout into social experience.
At the end of each ride, we see our Leaderboards rankings, and names and locations of other Expresso riders, "real people" like us. It gives us a warm feeling that we are not alone exercising. Expresso even allows us to race against a person one rank above us as a Ghost rider, too.
We can easily and conveniently share our experience with others on Facebook, Twitter and many other means. We don't need to bring even a pen and paper to do so. Encouragement and challenge from others give us energy to come back for more.
Expresso builds, strengthens and expands sense of community among riders and Expresso product owners.
Benefits of Expresso Interactive Experience for Fitness Facilities
Expresso "Engage" helps new member sales and remember retention. It immediately attracts people and make them want to come back for more.
Expresso "Reinforce" helps member retention. It helps people to see their progress and results.
Expresso 'Connect" helps new member sales and member retention. It promotes your facility through the 21st century word-of-mouth marketing. Your members receive moral support to stay active. Your facility becomes a hub of your riders' fitness community.
